What's Happening?
NBC is set to repeat the pilot episode of 'The Fall and Rise of Reggie Dinkins' after 'Saturday Night Live' on February 28 at 1 a.m. ET. The comedy, starring Tracy Morgan and Bobby Moynihan, is executive produced by Tina Fey and features several 'SNL' alumni. The show debuted last month to 5.8 million viewers following an NFL playoff game, marking NBC's most-watched comedy series debut in three years. The series follows a disgraced former football player, played by Morgan, on a mission to rehabilitate his image. The pilot's writers, Robert Carlock and Sam Means, along with Morgan, Fey, and others, serve as executive producers. The series is produced by Universal Television and several other production companies.
Why It's Important?
The decision to repeat the pilot
episode of 'The Fall and Rise of Reggie Dinkins' after 'SNL' highlights NBC's strategy to leverage popular shows to boost viewership for new series. This approach has been successful in the past, as seen with other 'SNL' alumni projects. The show's strong debut indicates a positive reception, which could lead to increased advertising revenue and further investment in similar projects. The involvement of high-profile producers and actors suggests a commitment to quality programming, potentially attracting a loyal audience and enhancing NBC's competitive edge in the comedy genre.
What's Next?
Following the repeat of the pilot, the second episode of 'The Fall and Rise of Reggie Dinkins' will air on February 23, with the series continuing on Mondays at 8:30 p.m. starting March 2. NBC's scheduling strategy aims to maintain viewer interest and build momentum for the series. The show's success could influence future programming decisions, encouraging NBC to continue investing in projects featuring 'SNL' alumni. The network may also explore additional collaborations with established producers like Tina Fey to develop new content.
