What's Happening?
The classic 1939 film 'The Wizard of Oz' is set to return to broadcast television for the first time since 1998. MeTV, a network known for airing classic television shows and films, has acquired exclusive broadcast rights to the movie. The film will be featured as part of MeTV's 2026 Halloween programming, which includes a month-long celebration of classic horror, sci-fi, and family-friendly films. Neal Sabin, vice chairman of MeTV owner Weigel Broadcasting, announced that the film will be presented without any edits, serving as the centerpiece of the network's expanded annual programming event. This marks a significant return for the film, which was once a staple on broadcast television but has not been aired on free TV for nearly three decades.
Why It's Important?
The return of 'The Wizard of Oz' to broadcast television highlights the enduring popularity and cultural significance of classic films. For MeTV, this move could attract a wider audience, particularly those nostalgic for the film's previous television airings. It also underscores the network's commitment to providing classic entertainment, potentially boosting its viewership and advertising revenue. For audiences, especially younger generations who may not have experienced the film on broadcast TV, this presents an opportunity to engage with a piece of cinematic history in a traditional viewing format. The event could also spark renewed interest in classic films, influencing programming decisions across other networks.
What's Next?
MeTV plans to air 'The Wizard of Oz' multiple times in October 2026 as part of its Halloween programming. This strategic scheduling aims to maximize viewership during a period when audiences are particularly interested in themed content. The network's decision to air the film without edits may also set a precedent for how classic films are presented on television, potentially influencing other networks to follow suit. As the broadcast date approaches, MeTV may engage in promotional activities to generate buzz and attract viewers. The success of this programming event could lead to similar initiatives in the future, further solidifying MeTV's position as a destination for classic entertainment.
