What's Happening?
Texas Roadhouse has marked its 33rd anniversary with record sales, reporting a revenue of $5.9 billion. The restaurant chain, which includes Bubba's 33 and Jaggers, has seen positive sales and traffic growth across all its brands. CEO Jerry Morgan attributes this success to the company's focus on quality food, value, and exceptional hospitality. Texas Roadhouse has maintained a consistent growth trajectory, achieving 60 consecutive quarters of same-store sales growth. The company plans to continue its expansion by opening new locations and enhancing its digital and operational capabilities.
Why It's Important?
Texas Roadhouse's sustained growth and financial performance highlight its resilience in the competitive restaurant industry, especially amid economic challenges
such as inflation. The company's ability to attract and retain customers through its value proposition and service excellence sets it apart from competitors. As Texas Roadhouse expands its footprint, it contributes to job creation and economic activity in the communities it serves. The brand's strategic focus on digital innovation and operational efficiency positions it well for future growth and adaptation to changing consumer preferences.
What's Next?
Looking ahead, Texas Roadhouse plans to open approximately 35 new company-owned stores in 2026, along with additional franchise locations. The company is also implementing a 1.9% menu price increase to address inflationary pressures while maintaining its value proposition. Texas Roadhouse is investing in technology, including digital kitchens and guest management systems, to enhance operational efficiency and customer experience. These initiatives are expected to support the company's long-term growth and profitability.
