What's Happening?
Deckorators, a prominent brand in the outdoor living industry and a division of UFP Industries, has announced the acquisition of the remaining operating assets for MoistureShield decking. This strategic move aims to expand Deckorators' wood plastic composite
manufacturing capabilities and enhance its product portfolio. The acquisition includes a facility in Arkansas known for its expertise in traditional composite decking, which will complement Deckorators' existing Surestone technology. This development is expected to provide immediate capacity for additional sales and future expansion opportunities, with plans to double Deckorators' overall capacity to $200 million by 2027.
Why It's Important?
The acquisition is significant as it positions Deckorators to better meet the growing demand in the outdoor living market, which has seen increased investment from homeowners seeking enhanced outdoor spaces. By integrating MoistureShield's assets, Deckorators can accelerate product development and innovation, offering enhanced value to dealers, contractors, and homeowners. This move not only strengthens Deckorators' market position but also supports UFP Industries' broader strategy of expanding its footprint in the outdoor living sector. The acquisition is poised to drive growth and competitiveness in a rapidly evolving market.
What's Next?
Deckorators plans to leverage the newly acquired assets to expand its product offerings and strengthen its market reach. The company aims to enhance its collaboration with dealers and contractors, ensuring a broader distribution of its innovative outdoor solutions. As sales growth objectives are achieved, additional capital investments are anticipated to further increase production capacity. This strategic expansion is expected to solidify Deckorators' leadership in the outdoor living industry, with a focus on delivering high-performance products that meet the evolving needs of consumers.
