What's Happening?
Sunghoon, a member of the K-pop group Enhypen, has been chosen as a torchbearer for the Milano Cortina 2026 Winter Olympics. Invited by Samsung Electronics, Sunghoon's participation is significant due to his background as a competitive figure skater. Before joining Enhypen, he was part of South Korea's national reserve team. His selection as a torchbearer highlights his dual identity as both an athlete and a musician, bridging the worlds of sports and entertainment.
Why It's Important?
Sunghoon's role as a torchbearer underscores the growing intersection between sports and entertainment, particularly in the context of global events like the Olympics. His participation not only elevates Enhypen's profile but also highlights the influence of K-pop in international
arenas. This move could enhance cultural exchange and promote South Korea's cultural exports. Additionally, it reflects the increasing recognition of K-pop idols as influential figures beyond the music industry, capable of representing their country on prestigious platforms.












