What's Happening?
Meta is experimenting with a new feature on Facebook that limits the number of links users can post unless they subscribe to Meta Verified. This test affects users with professional mode and Facebook Pages,
allowing only two links per post without a subscription. The initiative aims to assess whether increased link posting capabilities add value for subscribers. The test does not include publishers, and users can still post links in comments. Meta's transparency report indicates that most views on Facebook come from posts without links.
Why It's Important?
This test could impact how creators and brands use Facebook to reach audiences, potentially encouraging more content from Meta platforms. By limiting link sharing, Meta may drive more users to subscribe to Meta Verified, increasing revenue. The move reflects broader trends in social media where platforms are exploring ways to monetize features and control content distribution. The outcome of this test could influence future policies on content sharing and subscription models across social media.
