What's Happening?
Online retailer Very has launched 'The Very Collection Home', a new range of furniture and home accessories, marking a significant expansion of its own-brand offerings. This move is part of a broader strategy to enhance its position in the furniture and interiors
market. The new collection, debuting for Spring/Summer 2026, includes furniture, soft furnishings, and decorative accessories, structured around four capsule themes that blend minimal textures, retro influences, and natural tones. The expansion is aimed at capitalizing on the growing demand for trend-led, accessible home ranges, which have become key drivers of online growth. The home category has seen a 26% year-on-year increase in Very's own-brand range, with home sales rising by 9.9% in FY25.
Why It's Important?
Very's expansion into the home collection market highlights a strategic shift among digital retailers towards vertically integrated product development. By controlling margins and differentiating their offerings, brands like Very can respond more quickly to interior design trends and consumer demands. This move intensifies competition in the furniture and interiors sector, where trend-led, accessible home ranges are increasingly important for driving online growth. As consumers continue to prioritize home decor and furnishings, retailers that can offer unique and appealing collections are likely to capture a larger share of the market.
