What's Happening?
Kelly Clarkson is set to perform before the NFL game between the Dallas Cowboys and Washington Commanders on Christmas Day. This performance is part of Netflix's broadcast of the game, marking a continuation
of the streaming service's involvement in NFL Christmas Day events. Clarkson, a lifelong Cowboys fan, follows Mariah Carey's pregame performance from the previous year. The game is part of a Christmas tripleheader, with other games featuring the Detroit Lions vs. Minnesota Vikings and the Kansas City Chiefs vs. Denver Broncos. Clarkson's performance is expected to air around 1 p.m. ET, just before the Cowboys vs. Commanders game.
Why It's Important?
This event highlights the growing trend of streaming services like Netflix entering the sports broadcasting arena, traditionally dominated by network television. By featuring high-profile performers like Kelly Clarkson, Netflix aims to attract a broader audience to its sports content. This move could signal a shift in how sports events are consumed, with streaming platforms potentially becoming major players in sports broadcasting. For the NFL, this partnership with Netflix could expand its reach to younger, tech-savvy audiences who prefer streaming over traditional TV.
What's Next?
As streaming services continue to invest in live sports, traditional broadcasters may face increased competition. The success of Netflix's Christmas Day broadcast could influence future NFL broadcasting rights negotiations, potentially leading to more games being available on streaming platforms. Additionally, other streaming services may follow suit, seeking to secure their own sports broadcasting deals to attract subscribers.
