What's Happening?
Kroger Co. has launched a new feature called Yearly Checkout, which allows customers to view a personalized summary of their annual savings, shopping habits, and grocery preferences. Throughout 2025, Kroger customers saved
billions through various discounts, promotions, and everyday savings. The Yearly Checkout feature is accessible through the Kroger app or website, where customers can log into their loyalty accounts to see their savings, most purchased products, and total grocery trips. This initiative is part of Kroger's commitment to providing value to its customers, as stated by Mary Ellen Adcock, Executive Vice President and Chief Merchant and Marketing Officer. In addition to savings, Kroger's Our Brands products received recognition from top food publications, and the company directed 518 million meals to communities through its Zero Hunger | Zero Waste impact plan.
Why It's Important?
The introduction of the Yearly Checkout feature underscores Kroger's strategy to enhance customer engagement and loyalty by providing transparency and value. By allowing customers to track their savings and shopping habits, Kroger not only strengthens its relationship with consumers but also encourages continued patronage. This move is significant in the competitive retail market, where customer retention is crucial. Additionally, Kroger's efforts in community support through its Zero Hunger | Zero Waste plan highlight the company's commitment to social responsibility, which can enhance its brand image and customer trust. The recognition of Kroger's products by food publications further solidifies its reputation for quality, potentially attracting more customers.
What's Next?
Customers can access the Yearly Checkout feature until February 28, 2026, providing them ample time to review their savings and shopping patterns. Kroger is likely to continue enhancing its digital offerings to further engage customers and maintain its competitive edge. The company's ongoing commitment to community support and sustainability initiatives may lead to further developments in its Zero Hunger | Zero Waste plan. As Kroger continues to innovate and expand its services, it may also explore additional features or programs to enhance customer experience and loyalty.
