What's Happening?
Audacy's Los Angeles news radio station KNX is set to end its simulcast on 97.1 FM, transitioning the frequency to a sports talk format on May 11. The rebranded station, known as The Fan, will become the first all-sports FM station in the Los Angeles market.
KNX will continue its all-news format on its AM frequency 1070 and on 97.1 HD2. The move aims to provide more local content to listeners, with The Fan featuring on-air talent knowledgeable about local sports teams. This change comes as Los Angeles prepares for major sports events, including the 2026 World Cup and the 2028 Summer Olympics.
Why It's Important?
The transition of 97.1 FM to a sports talk format reflects Audacy's strategy to capitalize on the growing demand for sports content in Los Angeles, a city with a rich sports culture. By establishing a full-time FM sports radio presence, Audacy aims to attract a larger audience and increase advertising revenue. This move also positions the company to leverage upcoming global sports events, potentially boosting listener engagement. The decision underscores the competitive nature of the sports media market and the importance of local content in attracting and retaining audiences.
What's Next?
As The Fan launches, Audacy will likely explore opportunities to acquire audio rights to local sports teams, enhancing its programming offerings. The station will initially launch without live play-by-play of Los Angeles teams, but Audacy may seek to secure these rights as they become available. The Fan's programming details, including on-air talent and shows, are expected to be announced soon. This transition marks a new era in Los Angeles sports media, with potential implications for how local fans consume sports coverage.
