What's Happening?
After a six-year hiatus, H&M has announced the return of its prestigious Design Award, aimed at supporting emerging international fashion designers. The award provides financial resources and intensive
mentoring to help young designers launch their careers. The competition is open to BA and MA students from over 60 fashion schools across 25 countries, including new participants from Australia, Mexico, Poland, Spain, and Colombia. The winner will receive a prize of 150,000 euros (approximately 179,800 dollars) and a year of tailored mentorship in sustainability, circularity, production, and marketing. Additionally, the winning collection will be produced and sold worldwide in selected H&M stores and online. Eight finalists will each receive 10,000 euros. The award targets designers who excel in creativity, innovation, and craftsmanship, with a strong vision for sustainability and breaking industry conventions.
Why It's Important?
The return of the H&M Design Award is significant as it provides a platform for young designers to gain international recognition and support in a highly competitive industry. By focusing on sustainability and innovation, the award encourages designers to incorporate environmentally friendly practices into their work, aligning with global trends towards sustainable fashion. The financial and mentorship support can be pivotal for emerging designers, offering them the resources and guidance needed to succeed. This initiative not only benefits the designers but also contributes to the fashion industry's evolution towards more sustainable and innovative practices.
What's Next?
Applications for the H&M Design Award open on January 29, 2026, with the 20 semi-finalists to be announced in October. The selection process will involve a renowned international jury, and the winner will be chosen based on their creativity, innovation, and commitment to sustainability. As the competition progresses, it will be important to watch how the participating designers incorporate these values into their collections and how H&M supports them in bringing their visions to life. The outcome of this award could influence future trends in the fashion industry, particularly in terms of sustainability and innovation.
