What's Happening?
Rick van Rijthoven and Lucel van den Hoeven, founders of the fashion trade show Shift, have acquired the remaining shares of Modefabriek, a prominent Dutch fashion trade show. This acquisition marks a new phase for Modefabriek, which has been a central
figure in the Dutch fashion industry for decades. Van Rijthoven and Van den Hoeven have been involved with Modefabriek since its inception and are now taking over the platform to focus on its further development and its position within the fashion industry. The next edition of Modefabriek is scheduled for July 5 and 6, 2026, at Taets Art & Event Park in Zaandam, featuring a modified layout to enhance visitor experience.
Why It's Important?
The acquisition by the Shift founders is significant as it brings experienced leadership back to Modefabriek, potentially revitalizing the trade show's influence in the fashion industry. Modefabriek has been a key meeting place for fashion brands, retailers, and industry professionals, and this change in ownership could lead to new innovations and collaborations. The focus on sustainability and young designers, as seen in recent initiatives, may continue to grow under the new leadership, potentially impacting fashion trends and industry practices. This move could also strengthen Modefabriek's position in the international fashion scene, especially with the planned international edition of Shift in Germany.
What's Next?
With the new ownership structure, Modefabriek is expected to undergo further development under the leadership of Van Rijthoven and Van den Hoeven. The upcoming edition in July 2026 will serve as a platform to showcase these changes. Additionally, the focus on sustainability and young designers is likely to be a continued priority. The international expansion of Shift, with its first edition in Germany, suggests a strategic move to broaden the reach and influence of the trade show. Stakeholders in the fashion industry will be watching closely to see how these developments unfold and what new opportunities they might present.
