What's Happening?
Keith Wunderlich, a retired school superintendent from Metro Detroit, has dedicated over 45 years to collecting memorabilia related to Vernors, a popular ginger ale brand. His collection, housed in his basement, includes a wide array of items such as bottles,
signs, vintage advertisements, and even old soda machines. This extensive collection reflects Wunderlich's passion for preserving the history and legacy of Vernors, which is a significant part of Detroit's cultural heritage.
Why It's Important?
The collection curated by Keith Wunderlich highlights the cultural and historical significance of Vernors in Detroit. Vernors is not just a beverage but a part of the city's identity, with a history that dates back to the late 19th century. Wunderlich's efforts in preserving this memorabilia provide a tangible connection to the past, offering insights into the brand's evolution and its impact on local culture. This collection serves as a reminder of the importance of preserving local history and the role individuals can play in maintaining cultural heritage.









