What's Happening?
Zephyr, a subsidiary of Informa plc, has published its PSN Top Guns List for the first quarter of 2026, showcasing top-performing separate accounts, managed accounts, and managed ETF strategies. The list
serves as a critical resource for plan sponsors, investors, and asset managers, highlighting strategies that excelled despite market challenges such as rising oil prices and US-Iran tensions. The PSN Top Guns managers demonstrated strong risk management and strategic positioning, navigating geopolitical uncertainties while protecting client portfolios. The list underscores the growing trend of separately managed accounts (SMAs) as retail investors increasingly seek personalized, transparent, and flexible investment solutions. Zephyr's PSN database, which includes over 2,800 firms and more than 21,000 products, provides extensive historical data and insights into asset management trends.
Why It's Important?
The release of the PSN Top Guns List is significant as it highlights the resilience and adaptability of investment strategies in a volatile market environment. The focus on SMAs reflects a shift in investor preferences towards more personalized investment solutions, driven by technological advancements and changing market dynamics. This trend is crucial for asset managers and financial professionals who must adapt to meet the evolving demands of retail investors. The list also provides valuable insights into the performance of various investment strategies, offering a benchmark for evaluating asset managers' effectiveness in managing risk and capitalizing on market opportunities. As geopolitical tensions and economic uncertainties continue to impact markets, the ability to navigate these challenges will be critical for maintaining investor confidence and achieving long-term financial goals.
What's Next?
Looking ahead, the demand for SMAs is expected to grow as investors seek more tailored investment solutions. Asset managers will need to leverage technology and data-driven strategies to enhance transparency and flexibility in their offerings. Zephyr's PSN Manager Advantage program and the 'Inside SMAs' podcast are initiatives aimed at expanding the reach and visibility of SMA strategies, providing platforms for industry leaders to share insights and trends. As the investment landscape continues to evolve, asset managers will need to stay informed about market developments and adapt their strategies to address emerging challenges and opportunities. The ongoing focus on geopolitical events, technological disruptions, and Federal Reserve policy changes will likely shape investment strategies in the coming quarters.






