What's Happening?
Hulu is set to launch a new podcast titled 'Tell Me Lies Official Podcast,' hosted by Stassi Schroeder. The podcast will premiere on January 6, 2025, a week before the third season of the series 'Tell Me Lies'
begins. The podcast will consist of nine episodes, including a recap of the first two seasons. Video episodes will be available on Hulu, Disney+, and YouTube, while audio episodes will be distributed across platforms such as Spotify, Apple Podcasts, and iHeartRadio. The podcast will feature guests like showrunner Meaghan Oppenheimer and series stars, who will discuss behind-the-scenes details and upcoming plot developments.
Why It's Important?
The launch of the 'Tell Me Lies' podcast signifies Hulu's strategic expansion into podcasting, leveraging its popular series to engage audiences beyond traditional streaming. This move aligns with a broader trend where streaming services are diversifying content offerings to include podcasts, thereby enhancing viewer engagement and retention. By featuring behind-the-scenes content and celebrity guests, Hulu aims to deepen the connection with its audience, potentially attracting new subscribers and retaining existing ones. This initiative also highlights the growing intersection between television and podcasting as complementary media formats.
What's Next?
Following the podcast's premiere, 'Tell Me Lies' Season 3 will debut on January 13, 2025, with new episodes released weekly until the finale on February 24, 2025. The podcast is expected to generate buzz and anticipation for the upcoming season, potentially influencing viewership numbers. Hulu may continue to explore similar podcast ventures for other popular series, further integrating multimedia content into its platform. The success of this podcast could encourage other streaming services to adopt similar strategies, potentially reshaping content distribution models in the entertainment industry.
