What's Happening?
Hailey Bieber is currently in Australia to promote the expansion of her beauty brand, Rhode. During her visit, she has been making fashion statements with her choice of attire. At the 2026 Grammys, Bieber wore a custom jersey dress by Pieter Mulier’s Alaïa, featuring sleek, sheer side-paneling and an 'ICE OUT' pin. In Sydney, she attended an event in a sheer black embroidered dress with a matching tulle-lined bra and fluted sleeves. Her look was completed with black stiletto sandals and minimal jewelry, focusing on her wedding ring. Bieber's makeup was kept light and rosy, and she sported her signature glazed doughnut nails. Her daytime outfits have included pieces from The Row, vintage Gucci by Tom Ford, and a cropped trench by Magda Butrym.
Why It's Important?
Hailey Bieber's fashion choices during her Australian tour highlight her influence in the fashion and beauty industries. By wearing high-profile designers and showcasing unique styles, she sets trends that are likely to be emulated by fans and fashion enthusiasts. Her presence in Australia also underscores the global expansion of her beauty brand, Rhode, which could lead to increased market presence and consumer engagement in the region. This expansion is significant for the brand's growth and visibility in international markets, potentially boosting sales and brand recognition.
What's Next?
As Hailey Bieber continues her tour in Australia, more fashion-forward appearances are expected, which could further influence fashion trends. The expansion of Rhode in Australia may lead to collaborations with local influencers and retailers, enhancing the brand's reach. Additionally, Bieber's fashion choices may inspire upcoming collections from designers she collaborates with, impacting future fashion seasons. The success of Rhode's expansion could also encourage other beauty brands to explore similar international growth strategies.
