What's Happening?
Bobbi Althoff is set to premiere the second season of her video podcast, 'Not This Again,' on February 18. The podcast will be available on YouTube and the show's website. Althoff, known for her deadpan interview style, initially gained fame with her previous podcast, 'The Really Good Podcast,' which featured high-profile guests such as Jimmy Kimmel and Scarlett Johansson. The first season of 'Not This Again' included notable interviews with figures like Kevin Durant and Drake, the latter of which significantly boosted Althoff's social media presence. The podcast's first season achieved over 4 million views and 67 million clip views. In addition to the podcast, Althoff will make her standup debut at the Netflix Is A Joke Fest on May 9, with a show titled
'Bobbi Althoff Tries Standup,' featuring special guests.
Why It's Important?
The return of 'Not This Again' highlights the growing influence of digital media and podcasts in the entertainment industry. Althoff's ability to attract high-profile guests and achieve significant viewership underscores the shifting landscape where traditional media is increasingly complemented by digital platforms. This trend reflects broader changes in how audiences consume content, with podcasts offering a more personal and accessible format. Althoff's success also illustrates the potential for content creators to leverage social media to build and engage with audiences, creating new opportunities for monetization and brand partnerships. Her upcoming standup debut further diversifies her portfolio, showcasing the potential for cross-platform success in the entertainment industry.
