What's Happening?
Charlestowne Hotels has announced the appointment of Kimber Lakes as the Corporate Director of Sales. In her new role, Lakes will be responsible for leading the sales strategy across the company's portfolio, supporting property teams in driving revenue and increasing market share. Her extensive experience includes senior roles in revenue and operations, where she has worked closely with ownership groups and managed multiple hotel openings. Lakes is recognized for her data-driven and collaborative approach, which she will apply in coordination with Charlestowne's Marketing, Food & Beverage, and Operations teams to foster revenue growth while maintaining the unique positioning of each property.
Why It's Important?
The appointment of Kimber Lakes is significant for
Charlestowne Hotels as it aims to strengthen its market position and enhance revenue streams. By leveraging Lakes' expertise in sales and operations, the company seeks to optimize its sales strategies and improve market share. This move is crucial in the competitive hospitality industry, where effective sales leadership can lead to increased profitability and brand recognition. The collaboration between sales and other departments like marketing and operations is expected to create a cohesive strategy that aligns with the company's growth objectives.
