What's Happening?
Vogue has identified a new trend in holiday nail polish, highlighting a deep and earthy shade of red known as 'brickhouse.' This color, described as a blend of rusty and rustic tones with hints of oranges
and terracotta, is gaining popularity as a chic alternative to traditional cherry or ruby reds. Celebrity nail artist Tom Bachik, who works with Selena Gomez, has popularized this shade, which complements the cozy vibes of the holiday season. The brickhouse shade is noted for its ability to pair well with festive attire, offering a classic yet fresh look. The trend is part of a broader movement in beauty, with celebrities like Gwyneth Paltrow and Kendall Jenner opting for similar subdued red tones in their makeup.
Why It's Important?
The emergence of the brickhouse red nail polish trend reflects a shift in consumer preferences towards more understated and versatile beauty products. This trend could influence the beauty industry by encouraging brands to expand their color palettes to include more earthy and muted tones. For consumers, this offers a new way to express personal style during the holiday season, aligning with broader fashion trends that emphasize subtlety and sophistication. The popularity of this shade among celebrities also highlights the role of influencers in shaping beauty trends, potentially driving increased sales for products in this color range.
