What's Happening?
The Virgil Abloh Archive has announced the release of the Air Jordan 1 High OG 'Alaska' through an online raffle. This sneaker, originally released in 2018 as a European exclusive under the Off-White brand, is now available for a wider audience. The 2026
version features a change in branding, with 'V.A.A. for Nike' replacing the Off-White label, reflecting the estate's decision to distance from the original brand after Abloh's passing. The sneaker, known for its deconstructed design, was initially conceptualized by Abloh at Nike's headquarters, where he famously altered the shoe to reveal its internal components. The raffle is open to participants in North America and Asia Pacific until Monday at 9 a.m. ET, with the sneaker retailing at $230.
Why It's Important?
This release is significant as it continues to honor Virgil Abloh's legacy in the fashion and sneaker industry. Abloh's collaboration with Nike, particularly the Air Jordan 1, played a pivotal role in his career, marking his transition from a designer to a cultural icon. The sneaker's availability in a wider market not only celebrates his innovative approach to design but also maintains his influence in the fashion world. For collectors and fans, this release offers a rare opportunity to own a piece of Abloh's creative history, potentially increasing the sneaker's value and desirability in the market.
What's Next?
Following the raffle, the Virgil Abloh Archive plans to continue its mission of preserving and sharing Abloh's work through various cultural programs and new editions of his designs. The success of this release could lead to further collaborations and releases under the V.A.A. for Nike banner, keeping Abloh's creative vision alive. Stakeholders in the fashion and sneaker industries will likely monitor the reception of this release closely, as it could influence future collaborations and market trends.
