What's Happening?
Several brands, including Manscaped and Ro, have chosen 2026 to debut ads during the Big Game, marking a significant milestone in their marketing strategies. At an ADWEEK panel, brand leaders discussed the strategic timing and decision-making behind their campaigns. The brands aim to leverage the broad reach of TV to enhance brand awareness and drive consumer engagement. The panel highlighted the importance of TV in influencing other marketing channels and the pressure to deliver impactful ads that resonate with audiences both during and after the event.
Why It's Important?
Debuting ads during the Big Game represents a major investment for brands, reflecting their growth and readiness to engage with a wider audience. The strategic use of TV advertising can significantly
boost brand visibility and drive sales across multiple channels. This approach underscores the enduring power of TV as a marketing tool, even in an increasingly digital landscape. The success of these campaigns could influence other brands to consider similar strategies, potentially reshaping advertising trends in the coming years.
