What's Happening?
Concept4, a Certified B Corporation known for its innovative packaging solutions, has unveiled Mix & Fix, a refillable foundation packaging system at PCD Paris 2026. This system addresses the beauty industry's challenges of inclusivity and sustainability by allowing consumers to customize their foundation shade at home. The Mix & Fix system uses two removable cartridges, one lighter and one darker, which can be blended to create a personalized shade. This innovation reduces the need for extensive SKU ranges, condensing 60 shades into 20, thus minimizing overproduction and waste. The system is designed to be easily integrated into existing beauty brand portfolios without compromising brand identity.
Why It's Important?
The introduction of Mix & Fix is a significant
development in the beauty industry, addressing the dual challenges of inclusivity and sustainability. By enabling consumers to create their own foundation shades, Concept4 is promoting greater inclusivity in beauty products. Additionally, the refillable design reduces environmental impact by minimizing waste and simplifying inventory management. This innovation could set a new standard in the industry, encouraging other brands to adopt similar sustainable practices. The system's adaptability and ease of integration make it an attractive option for beauty brands looking to enhance their product offerings while aligning with consumer demand for sustainable solutions.
