What's Happening?
Taboola, a prominent native advertising company, has appointed Krishan Bhatia as its first Chief Business Officer. Bhatia, who previously served as a vice president at Amazon, will be responsible for driving revenue through global sales and partnerships. His experience includes scaling Prime Video's advertising business and expanding live sports offerings. At Taboola, Bhatia will focus on leveraging the company's relationships with marketers and publishers to enhance its advertising efficacy and technological solutions.
Why It's Important?
This strategic appointment comes at a crucial time for Taboola as it seeks to expand beyond native advertising. With Bhatia's extensive experience in digital ad businesses and performance advertising, Taboola aims to strengthen
its market position and drive growth. The move reflects the company's ambition to compete with major players like Google and Facebook by enhancing its product offerings and establishing new partnerships. This could lead to increased competition in the adtech industry, potentially benefiting advertisers and publishers with more innovative solutions.
What's Next?
Bhatia's immediate focus will be on promoting Taboola's new products, such as the DeeperDive AI tool and the Realize performance advertising platform. The company plans to report its financial results soon, which may provide insights into its growth trajectory. As Taboola continues to build its capabilities, it may attract more mid-market and enterprise advertisers, further solidifying its position in the industry.
