What's Happening?
Cate Blanchett has co-founded RSL Media, a non-profit organization aimed at establishing a human consent framework for the use of creative work, name, image, and likeness by artificial intelligence (AI). The initiative is supported by notable figures
such as Javier Bardem, George Clooney, and Meryl Streep, among others. RSL Media plans to launch the RSL Human Consent Standard, a free public registry, in June. This registry will allow individuals to declare their AI permissions, addressing the issue of AI systems using human expression and likeness without consent. The organization emphasizes that consent should be a primary consideration in the development and deployment of AI technologies.
Why It's Important?
The establishment of RSL Media is significant as it addresses the growing concern over AI technologies using creative works and personal likenesses without consent. This initiative provides a platform for individuals, not just public figures, to assert control over how their work is used by AI. It highlights the need for a standardized approach to consent in the digital era, where AI technologies are rapidly expanding. By providing a universal way for AI systems to understand consent, RSL Media aims to protect individual rights and ensure responsible use of AI. This could have far-reaching implications for the creative industry, legal frameworks, and public policy regarding AI usage.
What's Next?
RSL Media will launch its public registry in June, allowing individuals to register and verify their identity, set permissions for their identity and creative works, and more. This initiative may prompt further discussions and actions among policymakers, tech companies, and the creative industry to adopt similar standards. As more people and organizations become aware of the importance of consent in AI usage, there could be increased pressure on tech companies to comply with these standards. Additionally, this could lead to the development of new regulations and policies to protect individual rights in the context of AI.
