What's Happening?
The Haslam Sports Group, led by Jimmy and Dee Haslam, has been awarded the 18th franchise in the National Women's Soccer League (NWSL) for Columbus, Ohio. The expansion fee for the team is set at a record
$205 million, surpassing previous fees paid for other recent NWSL expansions. The team will begin play in 2028 at ScottsMiracle-Gro Field, sharing the venue with the Columbus Crew, an MLS team also owned by the Haslams. The ownership group includes the Edwards family and Nationwide, a Columbus-based insurance company. The Haslams have a history of sports investments, including ownership of the NFL's Cleveland Browns and a minority stake in the NBA's Milwaukee Bucks.
Why It's Important?
This development marks a significant investment in women's sports, reflecting the growing popularity and commercial potential of the NWSL. The $205 million expansion fee highlights the increasing valuation of women's soccer teams, indicating a positive trend for the league's financial health. The involvement of prominent investors like the Haslams and Nationwide underscores the confidence in the league's future. This expansion is expected to boost local economic activity in Columbus, create jobs, and enhance the city's reputation as a sports hub. It also aligns with broader efforts to promote gender equality in sports.
What's Next?
The new team is set to debut in 2028, with preparations including the construction of a dedicated practice facility and enhancements to the existing stadium. The city of Columbus and Franklin County have committed $50 million in public funding to support these developments. The NWSL's expansion strategy continues, with Columbus being the first confirmed city for the 18th team, and no other cities currently linked to bids. The league's growth strategy may involve further expansions, potentially increasing its market presence and fan base.
