What's Happening?
Gray Media has appointed Nicole Lewis as the General Manager and Director of Sales for KBTX, a CBS affiliate in Bryan-College Station, Texas. Lewis brings over 30 years of experience in media sales, having previously held leadership roles at WKMG in Orlando
and FOX in Houston. Her expertise includes linear and digital revenue growth, pricing strategy, and multi-platform execution. Gray Media, headquartered in Atlanta, is a major owner of local television stations and digital assets, reaching 37% of U.S. television households.
Why It's Important?
Lewis's appointment is significant for Gray Media as it continues to strengthen its leadership team and expand its influence in the media industry. Her extensive experience in sales and revenue growth is expected to drive KBTX's performance and enhance its market position. This move reflects Gray Media's commitment to maintaining its status as a leading media company, particularly in local television markets. The appointment also highlights the importance of experienced leadership in navigating the evolving media landscape.
