What's Happening?
Paris Good Fashion conducted a citizen consultation to explore how sustainable and ethical fashion can be made more desirable. The survey, which included nearly 170,000 participants from several countries, revealed that consumers are primarily seeking
more information, transparency, and education about sustainable fashion. The consultation highlighted a significant demand for clear and reliable information, as many consumers find the current sustainable fashion offerings complex and confusing. Additionally, the survey emphasized the importance of the circular economy, with a focus on repair and second-hand fashion. Participants also expressed a desire for a slowdown in the pace of fashion and better adaptation of clothing to diverse body shapes.
Why It's Important?
The findings from the Paris Good Fashion survey underscore a growing consumer demand for transparency and education in the sustainable fashion industry. This demand reflects a broader shift towards more informed and conscious consumerism, where individuals seek to understand the impact of their purchases on the environment and society. For the fashion industry, this presents both a challenge and an opportunity to improve communication and transparency about sustainable practices. Brands that can effectively address these consumer concerns may gain a competitive advantage by building trust and loyalty. Furthermore, the emphasis on the circular economy and diverse body shapes highlights the need for the industry to innovate and adapt to changing consumer expectations.
What's Next?
Paris Good Fashion plans to present the full results of the citizen consultation at the Midsummer Camp event on July 8 and 9, 2026. This event will likely serve as a platform for further discussion and collaboration among industry stakeholders, policymakers, and consumers. The insights gained from the consultation may inform future initiatives and strategies aimed at promoting sustainable fashion. Additionally, there may be increased pressure on public authorities to support production relocalization and industry regulation, as consumers call for greater intervention to facilitate the ecological transition.
