What's Happening?
FOX Deportes is set to begin its 15th season of NASCAR Cup Series coverage with the exclusive Spanish-language broadcast of the 2026 Daytona 500. The broadcast will be led by Tony Rivera, a veteran play-by-play
announcer known for his extensive experience in NASCAR coverage. Joining him is Jessi Losada, an Emmy Award-winning sports television legend, and Livette Ruvalcaba, who will provide on-site reporting from pit road. The Daytona 500, known as 'The Great American Race,' marks the 68th running of the event. Following the Daytona 500, FOX Deportes will continue to broadcast several key races throughout the 2026 season, including the Autotrader 400 and the NASCAR All-Star Race. All races will be available for streaming on FOX One, and fans can access additional content through FOX Deportes' social media platforms.
Why It's Important?
The launch of the 2026 NASCAR season on FOX Deportes highlights the growing importance of Spanish-language media in reaching diverse audiences in the U.S. NASCAR's partnership with FOX Deportes allows the sport to tap into the Hispanic market, which is a significant and growing demographic in the country. This move not only broadens NASCAR's viewership but also enhances cultural inclusivity within the sport. The involvement of seasoned broadcasters like Tony Rivera and Jessi Losada ensures high-quality coverage that resonates with Spanish-speaking fans. Additionally, the inclusion of Livette Ruvalcaba as an on-site reporter brings fresh perspectives and insights to the coverage, potentially attracting new viewers and engaging existing fans more deeply.
