What's Happening?
GHD, a leading hair tools brand owned by the Wella Company, has announced a strategic leadership shake-up, appointing Liz Griffiths as the new Chief Growth Officer (CGO). This role is part of a broader effort to strengthen GHD's global operating model
and support its market expansion. The CGO position will integrate category strategy, brand building, consumer experience, digital acceleration, and commercial performance. Alongside this appointment, Ross Leibbrandt will become the Managing Director UK&I, and Norberto Videira will expand his role to Regional Managing Director EMEA & APAC.
Why It's Important?
The leadership changes at GHD reflect the company's commitment to enhancing its global presence and operational efficiency. By creating the CGO role, GHD aims to unify its growth functions, ensuring a more cohesive and agile approach to market challenges. This strategic move is expected to drive innovation and competitiveness in the hair tools industry, potentially influencing market trends and consumer preferences. The appointments of experienced leaders like Griffiths, Leibbrandt, and Videira are crucial for executing GHD's vision and maintaining its position as a market leader.
