What's Happening?
Mary Lisio, in collaboration with Fifth Season, has announced the launch of Quite Contrary Pictures, a new production company dedicated to unscripted and documentary programming. Lisio, who will serve as the president of Quite Contrary, is joined by executive
producer Elissa Johnson. This new venture aims to leverage the nimbleness of a standalone banner while benefiting from the resources and relationships of a global independent studio. Fifth Season CEO Graham Taylor praised Lisio's expertise and vision, which have been instrumental in building the company's impressive slate of nonscripted content. Quite Contrary Pictures will continue to develop captivating content for wide audiences, building on Lisio's successful track record, which includes an Emmy win for the History Channel's 'Gettysburg' and nominations for Nat Geo's 'Killing Jesus' and 'Killing Kennedy'.
Why It's Important?
The establishment of Quite Contrary Pictures signifies a strategic expansion in the realm of unscripted content, a sector that is rapidly evolving and gaining popularity. This move allows Fifth Season to scale its nonscripted storytelling capabilities, potentially increasing its market share in the competitive entertainment industry. By creating a dedicated banner for unscripted content, Fifth Season can better navigate the fast-paced changes in the industry, offering more flexibility and innovation. This development could lead to more diverse and engaging content for audiences, enhancing the company's reputation and influence in the entertainment sector.
What's Next?
Quite Contrary Pictures is set to embark on new projects, with its next major documentary being an Earth, Wind, & Fire feature from Questlove. The company will continue to build on its existing successes, such as 'McCartney 3, 2, 1' on Hulu and 'Being Mary Tyler Moore' on HBO. As the company grows, it is likely to explore new partnerships and collaborations to expand its reach and impact. The focus will be on creating high-quality, engaging content that resonates with audiences, potentially leading to further accolades and industry recognition.
