What's Happening?
AAT Kings, in collaboration with the South Australian Tourism Commission (SATC), has announced Kimberley Thomas from Helloworld Travel Port Macquarie as the winner of their Learn & Win incentive. The initiative required travel advisors to complete the SATC South Australia Experts
training program and sell AAT Kings’ South Australian tours. Kimberley excelled in the challenge, earning an eight-day South Australian Outback Adventure tour for herself and a companion. The tour highlights the region's landscapes, including the Flinders Ranges and Outback towns. The award was presented during AAT Kings' national trade roadtrip.
Why It's Important?
This incentive underscores the importance of travel advisors in promoting tourism and educating clients about destinations. By rewarding top performers, AAT Kings and SATC aim to enhance advisors' knowledge and enthusiasm for South Australia, potentially increasing tourism to the region. The initiative also strengthens partnerships between tour operators and travel advisors, fostering a collaborative approach to tourism marketing. Such programs can lead to better-informed advisors who can effectively influence travel decisions, benefiting both the tourism industry and local economies.
What's Next?
With the qualification period for the 2026 A-LISTERS ON LOCATION Top Achievers Tour still open, travel advisors have the opportunity to secure a spot on this exclusive reward experience. The tour will take top-performing agents through Australia's Northern Territory and Western Australia's Kimberley, offering firsthand experiences of iconic landscapes. This ongoing commitment to rewarding and educating travel advisors is likely to continue, with future incentives and training programs aimed at further promoting Australian tourism.
