What's Happening?
The Midtown Farmers Market in California, recognized as the top farmers market in the state and third in the U.S., is hosting a Matty the Elf Holiday Scavenger Hunt as part of its holiday activities. The event
takes place on December 20th from 9 to 11:30 a.m. Shoppers can participate by making a purchase from any market vendor and then collecting a scavenger clues list from the Information Booth. Participants must complete the scavenger hunt by 11:30 a.m. and submit a card with pictures of each item to enter a drawing for a Midtown Farmers Market tote filled with gift cards and other prizes. The event also features live music and festive activities, with Matty The Elf spreading holiday cheer throughout the market.
Why It's Important?
The scavenger hunt at the Midtown Farmers Market serves as a creative way to boost local commerce and engage the community during the holiday season. By encouraging purchases from market vendors, the event supports small businesses and promotes local products. The festive atmosphere and interactive nature of the scavenger hunt attract a diverse group of shoppers, enhancing the market's reputation as a community hub. Additionally, the event fosters a sense of community spirit and holiday cheer, which can have positive social impacts, encouraging repeat visits and strengthening local economic resilience.
