What's Happening?
Aston Martin has ventured into the watch industry by launching its first Watches and Jewellery Collection in collaboration with Timex Group. The collection, which includes the TRG Automatic and TRG Bangle, reflects Aston Martin's design principles and engineering precision. The TRG Automatic features a skeleton dial powered by a Japanese automatic movement, housed in a lightweight titanium tonneau case with carbon fibre accents. The TRG Bangle, crafted from polished stainless steel with carbon-fibre inserts, showcases the Aston Martin emblem. The collection is divided into two themes: the Timeless line, which draws on heritage cues, and the Icon line, which embodies modern design language. These pieces are available through various retail channels,
including Goldsmiths and Aston Martin retail points.
Why It's Important?
Aston Martin's entry into the watch market signifies a strategic diversification of its brand, leveraging its reputation for high-performance and sophisticated design. This move allows Aston Martin to reach a broader audience, offering its luxury brand experience in a more accessible form. The partnership with Timex Group, known for its expertise in watch manufacturing and distribution, ensures that the collection benefits from high-quality craftsmanship and a wide distribution network. This collaboration could set a precedent for other luxury automotive brands to explore similar ventures, potentially reshaping the landscape of luxury goods by blending automotive and watchmaking craftsmanship.
