What's Happening?
WTM Latin America, the leading B2B travel and tourism marketplace for the Latin American region, is being held in São Paulo, Brazil. The event gathers destinations, hotel groups, tour operators, airlines,
cruise lines, travel technology providers, and tourism boards with regional and international buyers, media, and industry decision-makers. The event aims to promote Latin America to the world and connect local travel businesses with global partners. It features a large exhibition floor, pre-scheduled meetings, hosted buyer programs, and networking formats, alongside a conference track focusing on market trends, sustainability, distribution, digital innovation, and traveler behavior.
Why It's Important?
WTM Latin America serves as a crucial platform for the Latin American travel industry to showcase its offerings and forge international partnerships. It provides opportunities for businesses to generate leads, strengthen relationships, and stay informed about industry trends. The event supports the growth and development of the regional tourism sector, which is vital for economic development and job creation in Latin America. It also highlights the importance of sustainability and digital innovation in shaping the future of travel.
