What's Happening?
Bollywood actor Hrithik Roshan has announced his entry into the OTT space with a new project titled 'Storm,' which he will produce in collaboration with Prime Video. The thriller, set in Mumbai, is directed
by Ajitpal Singh, known for 'Tabbar' and 'Fire in the Mountains.' Production is expected to begin soon. Additionally, Hrithik is set to make his directorial debut with 'Krrish 4,' a continuation of the superhero franchise he has been part of for over two decades. The film is produced by Yash Raj Films and Rakesh Roshan, with shooting scheduled to start early next year.
Why It's Important?
Hrithik Roshan's move into OTT production with 'Storm' marks a significant expansion of his career, potentially reaching a global audience through Prime Video. This project could enhance his influence in the entertainment industry, particularly in the growing OTT market. His directorial debut with 'Krrish 4' signifies a major milestone, as he transitions from actor to director, potentially setting a precedent for other actors in the industry. Both projects highlight the increasing trend of Bollywood stars engaging with digital platforms, which could reshape content distribution and consumption patterns.
