What's Happening?
Olympic skier Lindsey Vonn has announced a partnership with Figs, an apparel brand for healthcare workers, to launch a campaign during the 2026 Olympic and Paralympic Winter Games. The campaign highlights
Vonn's resilience and the critical role her medical team played in her return to competitive skiing following multiple injuries and surgeries, including a partial knee replacement. Vonn, who retired in 2019, will compete in the upcoming Winter Games in Cortina, Italy, as the oldest downhill skier in history. The campaign is part of Figs' broader initiative to outfit Team USA's medical team, celebrating the healthcare professionals who support athletes. The campaign will feature a film about Vonn and her medical team, and a limited-edition Figs x Team USA collection will be available for purchase.
Why It's Important?
This partnership underscores the vital role of healthcare professionals in sports, particularly in supporting athletes' recovery and performance. By highlighting the unseen efforts of medical teams, the campaign brings attention to the importance of healthcare in achieving athletic success. For Figs, this collaboration enhances its brand visibility and reinforces its commitment to supporting healthcare workers. The campaign also aligns with the broader trend of recognizing the contributions of medical professionals, especially in high-pressure environments like the Olympics. For Vonn, this partnership marks a significant milestone in her career, showcasing her resilience and determination to return to competitive skiing.
What's Next?
The campaign will be prominently featured across domestic channels and NBCUniversal platforms leading up to and during the Winter Games. Figs plans to extend its partnership with the USOPC through the 2028 L.A. Olympic and Paralympic Games, continuing its collaboration to celebrate healthcare professionals. The campaign will also include out-of-home placements in major cities like Los Angeles and Philadelphia, and Figs will share behind-the-scenes content on its social media channels throughout the Olympics. This ongoing partnership is expected to further elevate Figs' brand and its association with high-performance sports and healthcare.
