What's Happening?
Bobbi Althoff has announced the premiere date for the second season of her viral video podcast, 'Not This Again,' set to stream on February 18 on YouTube and the show's website. Known for her deadpan interviewing
style, Althoff gained fame with her previous podcast, 'The Really Good Podcast,' which featured high-profile guests and amassed over a billion views. 'Not This Again' continues to attract significant attention, with its first season featuring guests like Kevin Durant and Drake. Althoff is also set to make her standup debut at the Netflix Is A Joke Fest in May.
Why It's Important?
The success of 'Not This Again' underscores the growing influence of digital media and podcasts in shaping contemporary entertainment landscapes. Althoff's ability to attract high-profile guests and generate substantial viewership highlights the potential for podcasts to rival traditional media formats in terms of reach and impact. This trend reflects broader shifts in media consumption, with audiences increasingly turning to digital platforms for content. Althoff's upcoming standup debut further illustrates the crossover potential for digital media personalities to expand into other entertainment sectors.
