What's Happening?
Bose has announced that its SoundTouch speakers will lose cloud services in May 2026. Despite this, the company is ensuring that the speakers remain functional by allowing them to operate via Bluetooth
and AirPlay. Bose has also published an API for third-party developers to integrate SoundTouch features into their apps. This move comes as Bose decides to discontinue the cloud infrastructure that supports these older products, which were first introduced in 2013. The company is providing users with ample notice, having initially announced the shutdown in October 2025, and is now extending the timeline to May 2026. This approach contrasts with other companies like Sonos and Spotify, which have faced criticism for similar shutdowns.
Why It's Important?
Bose's decision to maintain the functionality of its SoundTouch speakers despite shutting down cloud services is significant for consumers who have invested in these products. It highlights a customer-centric approach, ensuring that users can continue to use their devices without being forced to upgrade or replace them. This move could enhance Bose's reputation and customer loyalty, setting a precedent for how tech companies handle product obsolescence. It also underscores the importance of providing alternatives to cloud-dependent features, which can be a critical factor for consumers when choosing smart devices.
What's Next?
As the shutdown date approaches, Bose will update the SoundTouch app to support key functions without relying on the cloud. Users will need to adapt by using alternative methods such as AirPlay, Bluetooth, or AUX to stream music. The company's decision may influence other tech companies to reconsider how they manage the lifecycle of their products, potentially leading to more sustainable practices in the industry. Consumers and developers will likely monitor how Bose's strategy unfolds, which could impact future purchasing decisions and app development.
