What's Happening?
Paris Good Fashion conducted a citizen consultation from February to April 2026, involving nearly 170,000 participants across several countries, including the U.S. The survey aimed to understand how to make sustainable and ethical fashion more desirable.
The findings revealed a strong consumer demand for more information, transparency, and education about sustainable fashion. Participants expressed confusion over current offerings and a desire for simple, reliable information. The consultation also highlighted the importance of the circular economy, with a focus on repair and second-hand fashion, and a call for a slowdown in the pace of fashion.
Why It's Important?
The results of this consultation underscore a growing consumer awareness and demand for sustainable practices in the fashion industry. As consumers increasingly prioritize environmental and ethical considerations, brands are pressured to provide clearer information and adopt more sustainable practices. This shift could lead to significant changes in how fashion companies operate, potentially influencing everything from supply chain transparency to product design and marketing strategies. The emphasis on education and transparency reflects a broader trend towards accountability and consumer empowerment in the marketplace.
What's Next?
Paris Good Fashion plans to present the full results of the consultation at the Midsummer Camp event in July 2026. This event will likely serve as a platform for further discussions on sustainable fashion practices and the role of public authorities in supporting industry regulation and ecological transition. The findings may prompt fashion brands to reevaluate their strategies and increase efforts to meet consumer demands for transparency and sustainability.
