What's Happening?
AvantStay, a hospitality company, is set to expand its hotel portfolio with the opening of Sense28 in Miami's Edgewater neighborhood in March 2026. The new hotel will feature 52 units, including one- and two-bedroom
suites, each equipped with full kitchens. Additional amenities will include a pool deck, fitness center, on-site garage parking, and a staffed lobby. The hotel will also offer contactless check-in and check-out options, as well as concierge services. The location at 329 NE 28th St was chosen for its proximity to Miami's cultural and creative hubs. This development follows AvantStay's previous expansion efforts in Nashville with The Gilmore. Sense28 aims to deliver a residential experience through spacious layouts and tech-enabled services, aligning with AvantStay's strategy to expand into urban markets.
Why It's Important?
The opening of Sense28 in Miami represents a significant step in AvantStay's strategy to penetrate urban markets, which could influence the hospitality industry by setting new standards for residential-style accommodations. This move is likely to attract group travelers and those seeking extended stays, potentially increasing competition among local hotels. The focus on tech-enabled services and contactless options reflects a growing trend in the hospitality sector towards digital solutions, which could drive further innovation in hotel operations. Additionally, the hotel's proximity to Miami's cultural and creative hubs may enhance its appeal to tourists and business travelers, potentially boosting local tourism and economic activity.
What's Next?
As AvantStay prepares for the opening of Sense28, the company may focus on marketing strategies to attract its target demographic of group travelers and extended-stay guests. The success of this hotel could lead to further expansions in other urban areas, as AvantStay continues to build its presence in key markets. Local businesses and the tourism sector in Miami might anticipate increased activity and collaboration opportunities. The hospitality industry will likely monitor this development to assess the impact of residential-style accommodations on market dynamics and customer preferences.
