What's Happening?
StatSocial has been awarded the ADWEEK 2025 Tech Stack Award in the Marketing Measurement Product/Platform category. This recognition highlights StatSocial's innovative approach to measuring the impact
of influencer campaigns. The company's solution connects organic social exposure to verified consumer behavior, providing brands with concrete evidence of campaign performance. Unlike traditional methods that rely on engagement metrics or promo codes, StatSocial's platform maps exposed audiences to transactional and behavioral outcomes. This allows brands to understand the real impact of their influencer campaigns on sales, store traffic, and brand perception. StatSocial's CEO, David Barker, emphasized the importance of moving beyond engagement metrics to truly measure campaign outcomes.
Why It's Important?
The award underscores the growing importance of accurate measurement in influencer marketing, a key component of modern omnichannel strategies. As brands increasingly invest in influencer campaigns, the ability to track and quantify their impact becomes crucial. StatSocial's solution addresses this need by providing a clear attribution model that links influencer exposure to measurable business outcomes. This capability is particularly valuable for Fortune 500 companies and leading agencies seeking to optimize their marketing investments. By offering insights into audience behavior and campaign effectiveness, StatSocial helps brands make informed decisions and improve their marketing strategies.
