What's Happening?
The Big 12 Conference has announced the introduction of a cutting-edge LED video sports floor for its upcoming men's and women's basketball tournaments. This new technology, developed in partnership with ASB GlassFloor, will debut at the 2026 Phillips 66 Big 12 Basketball Tournaments in Kansas City. The floor features integrated LED technology that allows for dynamic, interactive digital graphics, enhancing the fan experience both in-arena and on broadcast. This innovation represents a significant step forward in sports presentation, offering real-time branding and data-driven visuals.
Why It's Important?
The implementation of the LED video sports floor by the Big 12 Conference marks a significant advancement in sports technology, setting a new standard for basketball
tournaments. This innovation enhances the viewing experience, potentially attracting more fans and increasing engagement. It positions the Big 12 as a leader in sports innovation, which could influence other conferences to adopt similar technologies. The move also highlights the conference's commitment to elevating its profile and providing added value to its programs, which could have long-term benefits for its teams and athletes.
