What's Happening?
At the BoF VOICES 2025 event, industry leaders discussed the role of product transparency in enhancing consumer relationships and promoting a circular economy. Michele Casucci, founder of Certilogo, and fashion
designer Patrick McDowell emphasized the importance of Digital Product Passports (DPPs) in transforming compliance requirements into opportunities for brand-consumer engagement. These digital records, accessible via QR codes, document a product's materials, manufacturing, and lifecycle, offering consumers insights into the brand's values and craftsmanship. The conversation highlighted how DPPs can serve as ongoing touchpoints, fostering community connections and empowering consumers to participate in sustainable fashion practices.
Why It's Important?
The integration of Digital Product Passports represents a significant shift in the fashion industry towards greater transparency and sustainability. By providing detailed information about a product's lifecycle, brands can build trust with consumers who are increasingly concerned about ethical practices and environmental impact. This approach not only addresses regulatory compliance but also enhances brand storytelling and consumer engagement. As consumers become more informed, they are likely to make more responsible purchasing decisions, driving demand for sustainable products and practices. This trend could lead to a more circular economy, benefiting both the environment and the fashion industry.
