What's Happening?
Jayne Andrews, previously the marketing director at Fentimans, a botanical drinks company based in Hexham, has launched her own consultancy. With a career spanning 30 years across London, Sydney, Miami,
and Northumberland, Andrews has led global brands in the travel, leisure, and drinks industries, including Carnival Cruise Line. Her new venture offers Fractional CMO services, providing part-time senior marketing leadership to small and medium-sized enterprises (SMEs) and corporations that cannot afford a full-time chief marketing officer. Additionally, she offers personal branding services to individuals, assisting with CV creation, LinkedIn profiles, and interview coaching. Andrews aims to bring high-level marketing expertise to businesses and job seekers in Hexham, Tynedale, and the wider North East, as well as remotely to those outside the region.
Why It's Important?
The launch of Jayne Andrews' consultancy is significant as it addresses a gap in the market for affordable senior marketing leadership. By offering Fractional CMO services, Andrews provides SMEs and corporations with access to strategic marketing expertise typically reserved for larger companies. This can help smaller businesses navigate major brand launches and enhance their market presence without the financial burden of a full-time executive. Additionally, her personal branding services empower individuals to present themselves more effectively in the job market, potentially improving employment opportunities. This initiative could stimulate local economic growth by supporting business development and enhancing individual career prospects.
What's Next?
Jayne Andrews is offering promotional incentives to support the launch of her consultancy. The first two individuals to contact her will receive free personal branding services, including LinkedIn assistance, CV help, or interview practice sessions. Furthermore, she is providing a 25% discount on her services until January 4. These offers are designed to attract initial clients and demonstrate the value of her expertise. As her consultancy gains traction, it may lead to increased demand for Fractional CMO services, encouraging other marketing professionals to adopt similar models. This could result in a broader trend of flexible, part-time executive roles in the marketing industry.
