What's Happening?
FOX Sports is set to launch a new show and podcast titled 'SPEED With Harvick And Buxton' on February 23. This initiative marks the revival of the SPEED brand, which was originally a motorsports and automotive TV channel known for its comprehensive coverage of car culture and motorsports events. The show will feature Kevin Harvick, a former NASCAR Cup Series and Daytona 500 champion, as the analyst, alongside Will Buxton, a veteran F1 broadcaster. The program aims to cover a wide range of motorsports, including NASCAR, INDYCAR, Formula 1, and MotoGP. New episodes will be released twice a week across various FOX Sports digital and social media platforms. SPEED, originally launched in 1995 as Speedvision, was a staple for motorsports enthusiasts
until its closure in 2013 with the launch of FS1.
Why It's Important?
The return of the SPEED brand through 'SPEED With Harvick And Buxton' signifies a renewed focus on motorsports by FOX Sports, potentially attracting a broad audience of motorsports fans. This move could enhance the visibility of NASCAR and other racing series, providing fans with more in-depth coverage and analysis. The involvement of prominent figures like Kevin Harvick and Will Buxton adds credibility and expertise to the show, likely appealing to both long-time fans and new viewers. Additionally, the sponsorship by POET, a major biofuels producer, highlights the growing intersection of motorsports with sustainable energy initiatives, reflecting broader industry trends towards environmental responsibility.
What's Next?
As 'SPEED With Harvick And Buxton' debuts, it will be crucial to monitor audience reception and engagement across FOX Sports' platforms. The show's success could lead to further expansion of motorsports programming and potentially influence other networks to invest in similar content. The collaboration with POET may also pave the way for more partnerships between motorsports entities and sustainable energy companies, promoting biofuels and other green technologies within the industry. Stakeholders in the motorsports community, including teams, sponsors, and fans, will likely watch closely to see how this revival impacts the sport's popularity and media presence.
