What's Happening?
ASICS EMEA has achieved record revenues of €1.204 billion in 2025, marking an 18.4% increase from the previous year. The company experienced growth across all categories, with significant gains in SportStyle, Performance Running, Tennis, Indoor, and Apparel. The European sportswear market is expanding, driven by increased health awareness and the popularity of athleisure. ASICS has also strengthened its position as a leading brand in Performance Running Footwear across several European countries.
Why It's Important?
The record revenues highlight ASICS' successful adaptation to the growing demand for sportswear in Europe. The company's focus on performance and lifestyle products aligns with consumer trends favoring established brands. This growth is indicative of
the broader expansion of the sportswear market, which is expected to continue as health and fitness become more integral to daily life. ASICS' strong performance positions it well to capitalize on these trends and further solidify its market presence.
What's Next?
ASICS plans to continue its growth trajectory by driving innovation and strengthening its brand. The company aims to inspire more people to engage in physical activity, aligning with its philosophy of promoting a sound mind in a sound body. As the sportswear market evolves, ASICS will likely focus on expanding its product offerings and enhancing its distribution channels to meet increasing consumer demand.
