What's Happening?
Michelle Dee, Miss Universe Philippines 2023, recently posed for photos with her billboard for the local brand Bench, located by the Pasig River in EDSA-Guadalupe. Dee shared her excitement on Instagram, expressing that the billboard is a dream turned
reality. Accompanied by her makeup artist Dave Quiambao and hair stylist Nelbert Seboy, Dee's glam team was present for the brand's summer shoot in Bohol. Dee, who finished in the Top 10 of Miss Universe 2023 in El Salvador, has been active in the fashion scene, including gracing the runway at Manila Fashion Week in October 2025.
Why It's Important?
Michelle Dee's billboard represents a significant milestone in her career, highlighting her influence in the fashion and beauty industry. As Miss Universe Philippines 2023, Dee's visibility on such a prominent platform underscores her role as a leading figure in promoting local brands and fashion. This exposure not only boosts her personal brand but also supports the local fashion industry by drawing attention to Filipino designers and products. Her achievements in international beauty pageants further enhance her credibility and influence, potentially inspiring young Filipinos to pursue similar paths in the fashion and beauty sectors.











