What's Happening?
Tanmaya Shekhar, an independent filmmaker, is set to release his debut film 'Nukkad Naatak'. The film, starring Molshri and Shivang Rajpal, explores the juxtaposition of two closely situated but vastly different worlds. Without the support of a major production house, Shekhar has embarked on a unique self-marketing campaign. The team has hand-painted a caravan and traveled across various Indian cities, including Mumbai, Ahmedabad, and Delhi, to promote the film. They engage directly with audiences at colleges, schools, and NGOs, using the traditional street theatre form of Nukkad Naatak to raise awareness about the film's themes, which include education and LGBTQ issues.
Why It's Important?
The self-marketing approach taken by Tanmaya Shekhar highlights the challenges
faced by independent filmmakers in gaining visibility without the backing of major studios. This grassroots strategy not only promotes the film but also engages communities directly, fostering a deeper connection with the audience. The film's themes of education and social issues resonate with broader societal challenges, potentially sparking conversations and awareness. This approach could inspire other independent filmmakers to adopt similar strategies, emphasizing creativity and direct engagement over traditional marketing methods.
