What's Happening?
British radio station Kiss FM has announced that Chloe Burrows, a former contestant on the reality show Love Island, and Tyler West will be the new hosts of its breakfast show. They will take over from
current hosts Jordan Banjo and Perri Kiely, who are stepping down at the end of January 2026. Burrows, known for her appearance on season seven of Love Island and her podcast 'Chloe vs the World', expressed excitement about joining the station, describing it as a dream job. Tyler West, who has been with Kiss since 2019 and currently hosts the 4pm-7pm show 'The Home Straight', will welcome Burrows on his show to discuss the new role. West has a background in TV and radio, having worked with CBBC and appeared on shows like Strictly Come Dancing.
Why It's Important?
The appointment of Chloe Burrows and Tyler West as hosts of the Kiss Breakfast Show is significant for the station as it seeks to maintain and grow its audience. The breakfast show is a key time slot for radio stations, often setting the tone for the day and attracting a large number of listeners. By bringing in Burrows, who has a strong following from her reality TV appearances, and West, who has established himself in the radio industry, Kiss FM aims to inject fresh energy and appeal to a younger demographic. This move could potentially increase listener engagement and attract new audiences, which is crucial for the station's competitive positioning in the radio market.
What's Next?
As Burrows and West prepare to take over the breakfast show in February 2026, they will likely engage in promotional activities to build anticipation and attract listeners. The transition period will involve strategic planning to ensure a smooth handover from the current hosts, Banjo and Kiely. Kiss FM's management will be focused on leveraging the new hosts' popularity to boost ratings and enhance the show's content. The success of this transition will be closely watched by industry analysts and competitors, as it could influence programming decisions and talent acquisition strategies across the radio industry.
