What's Happening?
Lure Agency, in collaboration with hospitality sales trainer Celeste Berke Knisely, has launched Sales on Tap, a community designed for hotel group sales professionals. The program addresses the challenges
faced by hotel sellers in a digital-first buying environment, offering ongoing training, live coaching, and peer support. Sales on Tap aims to equip sellers with modern visibility-building skills to attract more qualified group business, moving away from traditional cold outreach methods. The initiative responds to changing industry dynamics, where planners research and buy differently, necessitating new sales strategies.
Why It's Important?
Sales on Tap represents a shift in hospitality sales training, emphasizing the need for modern, actionable skills in a competitive market. As the industry evolves, hotel sellers must adapt to new buyer behaviors and digital channels to remain visible and competitive. The program's focus on social selling and strategic content aligns with current marketing trends, offering sellers the tools to build trust and credibility online. This approach could influence sales training across the hospitality sector, encouraging a move towards continuous learning and digital engagement.
